20 years ago, our founder, Jean-Claude
Larréché, Alfred H. Heineken Professor of Marketing at INSEAD, began
searching for a way to give his students the opportunity to not only learn
business concepts, but apply them in a realistic context. After all, nothing
teaches quite like experience. Help students learn from mistakes now, and
they’re far less likely to make a mistake when the costs are real.
From this vision, Jean-Claude created the Markstrat
simulation, currently used by more than 500 academic institutions,
including 8 of the top 10 international business schools, and 25 of the top 30
in the US. He also became a passionate advocate of action-based learning, and
believed that students and professionals can profit just as much from engaging
with such an interactive and intuitive experience as part of their skills
development.
Today, StratX delivers the most customized simulations in the world. From
undergraduates and MBA students to entry-level marketers, marketing
professionals and senior executives, there is a StratX simulation tailored to
their experience and industry. Our approach is simple. Strong. And working for the benefit
of top business schools and Fortune 500
companies every day.
You’ll find more details about us at
stratx.com. Or discover how easy it is to put our
online simulations to work right now.