Over 25 years ago, our founder, Jean-Claude
Larréché, Alfred H. Heineken Professor of Marketing at INSEAD, began
searching for a way to give his students the opportunity to not only learn
business concepts, but apply them in a realistic context. Help students learn
from mistakes now, and they’re far less likely to make a mistake when the costs
are real.
From this vision, Jean-Claude created the Markstrat
simulation, currently used by more than 500 academic institutions,
including 8 of the top 10 international business schools, and 25 of the top 30
in the US. He also became a passionate advocate of action-based learning, and
believed that students and professionals can profit just as much from engaging
with such an interactive and intuitive experience as part of their skills
development.
Today, StratX delivers the most customized simulations in the world. From
undergraduates and MBA students to entry-level marketers, marketing
professionals and senior executives, there is a StratX simulation tailored to
their experience and industry.
To find out more about how StratX enables managers to drive growth, visit www.stratx.com
To find out how StratX delivers powerful action-based learning tools to the academic world, navigate on this website through our marketing and strategy simulations