StratX Simulations
Choose your marketing simulation

Two simulations. One goal.

Their intended audiences may be different, but both of our online marketing simulations are designed to take action-based learning to a whole new level.

Both Markstrat Online and Markops Online give participants the kind of hands-on training only possible in the real business world. From shifting market forces to the sudden effects of competition, everything is replicated to the last detail. Participants test their theories, measure their results and race to take their company to the top.

The chart below offers a side by side comparison of features, so you can more easily determine the right StratX simulation for you. Once you've made your selection, contact us for licensing and pricing details.

General Information Markops Online Markstrat Online
Audience A simulation tailored to the needs of entry-level marketers and undergraduates, with a focus on operational marketing A simulation available for experienced marketers and MBA students worldwide, with a focus on strategic marketing
Simulated Timeframe Short duration, 2 to 3 years.
Up to 6 half-year decision periods
Extended duration, 6 to 12 years. Up to 12 one-year decision periods
(7 recommended)
Number of Participants
and
Competition Type
Unlimited number of teams (3 to 5 participants each) in indirect competition. Each team competes against 3 computer controlled companies 4 to 6 teams (4 to 6 participants each) in direct competition with each other
Market research studies
  • Consumer panel
  • Consumer survey
  • Distribution panel
  • Semantic scales
  • Competitive intelligence
  • Competitive benchmarking
  • Market forecast
  • Consumer panel
  • Consumer survey
  • Distribution panel
  • Semantic scales
  • Multidimensional scaling
  • Competitive intelligence
  • Advertising experiment
  • Sales force experiment
  • Competitive benchmarking
  • Market forecast
  • Conjoint analysis
Products Fast-moving consumer goods (food)
One established market
Durable consumer goods
One established market and a new one
Consumer Segments
Established Market
5 market segments based on product features and price
Consumer Segments
New Market
N/A 3 market segments based on innovation adoption curve
Performance Metrics
  • Market and segment shares
  • Revenues, product contribution
  • Net contribution
  • Return on marketing expenditures
  • Stock price index
Decision specific Markops Online Markstrat Online
Product Portfolio Teams are allowed to launch up to 3 new brands in decision periods 3, 4 and 5 Teams may withdraw or launch as many products as they wish in each decision period
R & D R&D is ‘automatic’. A set calendar of R&D projects is published and teams decide which new products to launch Teams design, request and fund their own R&D projects
Distribution Channels 5 channels (3 traditional indirect channels and 2 online channels) 3 channels (direct, general and specialized)
Manufacturing Manufacturing capacity is decided by teams, as well as production target for each product at each period Capacity is flexible, but teams must forecast production target
Sales Force N/A Teams select the number of sales people devoted to each product
Channel Marketing Teams select the amount of trade marketing and promotion devoted to each product in each channel N/A
Communications Teams set media and advertising creation budgets for each product
Pricing Teams set retail prices

StratX Licensing Managers are on call to answer your questions and ensure you get all the information you need.