Both Markstrat Online and Markops Online give participants the kind of hands-on
training only possible in the real business world. From shifting market forces
to the sudden effects of competition, everything is replicated to the last
detail. Participants test their theories, measure their results and race to
take their company to the top.
The chart below offers a side by side comparison of features, so you can more
easily determine the right StratX simulation for you. Once you've made your
selection, contact us for licensing and pricing
details.
| General Information
|
Markops Online |
Markstrat Online
|
| Audience
|
A simulation tailored to the needs of entry-level
marketers and undergraduates, with a focus on operational marketing |
A simulation available for experienced marketers and MBA
students worldwide, with a focus on strategic marketing |
| Simulated Timeframe |
Short duration, 2 to 3 years.
Up to 6 half-year decision periods
|
Extended duration, 6 to 12 years. Up to 12 one-year decision periods
(7 recommended) |
Number of Participants
and
Competition Type
|
Unlimited number of teams (3 to 5 participants each) in indirect competition.
Each team competes against 3 computer controlled companies |
4 to 6 teams (4 to 6 participants each) in direct competition with each other |
| Market research studies |
-
Consumer panel
-
Consumer survey
-
Distribution panel
-
Semantic scales
-
Competitive intelligence
-
Competitive benchmarking
-
Market forecast
|
-
Consumer panel
-
Consumer survey
-
Distribution panel
-
Semantic scales
-
Multidimensional scaling
-
Competitive intelligence
-
Advertising experiment
-
Sales force experiment
-
Competitive benchmarking
-
Market forecast
-
Conjoint analysis
|
| Products
|
Fast-moving consumer goods (food)
One established market
|
Durable consumer goods
One established market and a new one
|
Consumer Segments
Established Market
|
5 market segments based on product features and price |
Consumer Segments
New Market
|
N/A |
3 market segments based on innovation adoption curve |
| Performance Metrics
|
-
Market and segment shares
-
Revenues, product contribution
-
Net contribution
-
Return on marketing expenditures
-
Stock price index
|
| Decision specific
|
Markops Online |
Markstrat Online
|
| Product Portfolio |
Teams are allowed to launch up to 3 new brands in decision periods 3, 4 and 5
|
Teams may withdraw or launch as many products as they wish in each decision
period |
| R & D
|
R&D is ‘automatic’. A set calendar of R&D projects is published and
teams decide which new products to launch
|
Teams design, request and fund their own R&D projects
|
| Distribution Channels
|
5 channels (3 traditional indirect channels and 2 online channels) |
3 channels (direct, general and specialized) |
| Manufacturing
|
Manufacturing capacity is decided by teams, as well as production target for
each product at each period |
Capacity is flexible, but teams must forecast production target |
| Sales Force |
N/A |
Teams select the number of sales people devoted to each product |
| Channel Marketing
|
Teams select the amount of trade marketing and promotion devoted to each
product in each channel |
N/A
|
| Communications
|
Teams set media and advertising creation budgets for each product |
| Pricing
|
Teams set retail prices |