• Simulations Overview

Three simulations. One goal.

Their intended audiences may be different, but all our online simulations are designed to take action-based learning to a whole new level.

StratX Simulations give participants the kind of hands-on training only possible in the real business world.

From shifting market forces to the sudden effects of competition, everything is replicated to the last detail. Participants test their theories, measure their results and race to take their company to the top.

The chart below offers a side by side comparison of features, so you can more easily determine the right StratX simulation for you. Once you've made your selection, contact us for licensing and pricing details.

General Information Markstrat Markops Online Blue Ocean Strategy Simulation (BOSS)
Focus STRATEGIC MARKETING OPERATIONAL MARKETING STRATEGY AND INNOVATION
Audience Experienced marketers, MBA and Master students Entry-level marketers and undergraduates Experienced executives in strategy and innovation, MBA and Master students
Simulated Timeframe Extended duration, 6 to 12 years. Up to 12 one-year decision periods (7 minimum recommended) Short duration, 2 to 3 years. Up to 6 half-year decision periods Short duration, 9 simulated years split into four rounds of decisions
Number of participants and competition type Industries of 4 to 6 teams (4 to 6 participants each) in direct competition with each other. Industries can run side by side for large classes Unlimited number of teams (3 to 5 participants each) in indirect competition. Each team competes against 3 computer controlled companies Unlimited number of teams (3 to 5) participants each) in indirect competition. Each team competes against 3 computer controlled companies
Market characteristics Durable consumer goods One established market and possibility to add an emerging Fast-moving consumer goods (food) One established market Video game console

Analysis and Objectives Markstrat Markops Online Blue Ocean Strategy Simulation (BOSS)
Data provided for Analysis
  • Consumer panel
  • Consumer survey
  • Distribution panel
  • Semantic scales
  • Multidimensional scaling
  • Competitive intelligence
  • Advertising experiment
  • Sales force experiment
  • Competitive benchmarking
  • Market forecast
  • Conjoint analysis
  • Consumer panel
  • Consumer survey
  • Distribution panel
  • Semantic scales
  • Competitive intelligence
  • Competitive benchmarking
  • Market forecast
 As of Red round, Market reserach studies :
  • Company KPI
  • Offering characteristics
  • Benchmarking study
  • Customer preferences
  • Sales & Market Shares
  • Market forecast
As of Blue Rounds:
  • Visual exploration
Consumer Segments Established Market 5 market segments based on product features and price 3 Segments based on product features and price
Consumer Segments New Market 3 market segments based on innovation adoption curve N/A Blue ocean market of noncustomers based on teams’ strategy
Performance Metrics
  • Market and segment shares
  • Revenues, product contribution
  • Net contribution
  • Return on marketing expenditures
  • Stock price index
  • Market Shares
  • Revenues
  • EBIT
  • Share Price Index

Decision specific Markstrat/Markops Markops Online Markstrat
Product Portfolio Teams are allowed to launch up to 3 new brands in decision periods 3, 4 and 5 Teams may withdraw or launch as many products as they wish in each decision period
R&D R&D is ‘automatic’. A set calendar of R&D projects is published and teams decide which new products to launch Teams design, request and fund their own R&D projects
Distribution Channels 5 channels (3 traditional indirect channels and 2 online channels) 3 channels (direct, general and specialized)
Manufacturing Manufacturing capacity is decided by teams, as well as production target for each product at each period Capacity is flexible, but teams must forecast production target
Sales Force N/A Teams select the number of sales people devoted to each product
Channel Marketing Teams select the amount of trade marketing and promotion devoted to each product in each channel N/A
Communications Teams set media and advertising creation budgets for each product
Pricing Teams set retail prices

Decision specific BOSS Blue Ocean Strategy Simulation
RED ROUND BLUE ROUND
‘AS-Is’ Strategy Canvas N/A Drawing the current indusry value curve
‘To-Be’ Strategy Canvas N/A Using the ERRC (Eliminate, Raise, Reduce, Create) tools to draw Strategy Canvas for Blue Ocean Offering based on analysis of Visual Exploration
Marketing Budget N/A Set Marketing Communications Budget
Product Upgrade Teams are allowed to modify the phisical characteristics of their offering N/A
Production plan & Price Set the number of units to produce for the upcoming period, as well as a recommended retail price to distributors
Segmentation Strategy Allocate efforts between the 3 target segments N/A
Geographical Expansion Decide on coverage rate on the 2 markets, Roundland (main or local market), and Starland (new or international market)
Distribution Coverage Allocate coverage between 3 channels & quantity and quality of shelf space N/A
Corporate Projects Investments in projects aimed at increasing productivity, reducing costs and/or improving organization capabilities

StratX Licensing Managers are on call to answer your questions and ensure you get all the information you need.