If you don’t see your question listed, or if you require more information, please
contact us and
we’ll reply as soon as possible.
How do I get started with Markstrat?
As an instructor, the first thing to do is visit this website and click on the Registration button. You’ll be asked to complete a form with generic information such as name, address, etc. Once you’re registered, you can log in at any time to:
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Download and Install the Markstrat software, plus other tools such as the "Industry Comparator" and Instructor's Guide |
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Create a course, or more than one if necessary |
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Create an industry, or more than one if necessary
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Order the necessary handbooks with Participant Activation Keys (Licenses), or ask your bookstore or individual participants to do so on our online store |
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Check that students are registered |
I’m new to Markstrat. Is it easy to learn how to use?
StratX Simulations can help you become an expert in no time via our Instructor Training. It’s an excellent way to gain confidence, and the training itself is conducted via the Internet, which means you can participate without having to leave your home or office.
From a review of Markstrat content to tips on evaluating student performance and an understanding of the technology behind the simulation, a StratX Simulations trainer will take you through all the basics. All in two short hours.
To register for an upcoming session, visit our
Instructor Training page or
contact
us for more information.
What are the differences between Markstrat and Markstrat Online?
Markstrat includes the core fundamentals of Markstrat Online, such as the simulation scenarios, detailed charts and graphs, mathematical model and team decisions. However, Markstrat offers:
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Enhanced user experience |
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Intuitive environment for participants |
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Enriched course administration for Instructors
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New support services |
How much does Markstrat cost?
The Instructor software is absolutely free. There are no site licenses to sign. All an instructor has to do is register to begin using Markstrat at once.
Each participant will then have to purchase their own License which comes with the Participant Handbook. You can even receive copies of the Participant Handbook and Instructor’s Guide for review. For more details, including how to order Markstrat,
click here.
What will my students learn from Markstrat?
Markstrat takes the marketer’s real world straight into the classroom. It’s the ultimate risk-free platform for testing theories and learning from mistakes. Because the simulation covers a period of years, students are forced to broaden their long-term focus, making Markstrat the only marketing simulation to combine tactical implementation with long-term strategy.
Click here to learn more.
How can I use Markstrat in my class?
Markstrat was created to teach advanced marketing strategy to MBA students as well as senior marketers worldwide. Specific uses include:
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The latter part of a basic marketing course, such as marketing management and marketing principles |
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Second level marketing courses, such as marketing strategy and advanced marketing management
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Marketing or general management executive programs
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In any of these courses, Markstrat can be used on its own, or in conjunction with lectures, readings and cases. It can be administered over several weeks in a trimester or semester course, or concentrated over three full days in a short executive program.
Likewise, decisions can be given as an assignment outside the classroom, or group sessions may be planned during the regular teaching hours when the instructor is available for interaction with the participants. To discuss your specific education or training goals,
contact
us to speak to a StratX Simulations manager.