If you don’t see your question listed, or if you require more information about
a certain topic,
contact us and we’ll
reply as soon as possible. As new queries are received, we’ll update this page
on a regular basis, so bookmark this page as a handy resource.
How do I get started with Markstrat Online?
As an instructor, the first thing to do is visit this website and click on the
Registration button. You’ll be asked to complete a form with generic
information such as name, address, etc. Once you’re registered, you can log in
at any time to:
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Download and Install the Markstrat Online software, plus other tools such as
the "Industry Comparator" and Instructor's Guide |
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Create a course, or more than one if necessary |
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Create an industry, or more than one if necessary
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Update your profile |
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Check that students registered |
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Send messages to students
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I’m new to Markstrat Online. Is it easy to learn how to use?
StratX can help you become an expert in no time via our Instructor Training.
It’s an excellent way to gain confidence, and the training itself is conducted
via the Internet, which means you can participate without having to leave your
home or office.
From a review of Markstrat Online content to tips on evaluating student
performance and an understanding of the technology behind the simulation, a
StratX trainer will take you through all the basics. All in two short hours.
To register for an upcoming session, visit our
Instructor Training page or
contact
us for more information.
What are the differences between Markstrat Online and Markstrat3?
Markstrat Online includes all of the core fundamentals found in Markstrat3,
such as the simulation scenarios, detailed charts and graphs, mathematical
model and team decisions. What’s been added are a range of new features
designed to provide more simplicity and control than ever before. If you have
more questions about the difference, please
contact
us.
How much does Markstrat Online cost?
The Instructor software is absolutely free. There are no site licenses to sign.
All an instructor has to do is register to begin using Markstrat Online at
once. Each student will then have to purchase their own License which comes
with the Student Handbook. You can even receive copies of the Student Handbook
and Instructor’s Guide for review. For more details, including how to order
Markstrat Online,
click here.
What will my students learn from Markstrat Online?
Markstrat Online takes the marketer’s real world straight into the classroom.
It’s the ultimate risk-free platform for testing theories and learning from
mistakes. Because the simulation covers a period of years, students are forced
to broaden their long-term focus, making Markstrat Online the only marketing
simulation to combine tactical implementation with long-term strategy.
Click here to learn more.
How can I use Markstrat Online in my class?
Markstrat Online was created to teach advanced marketing strategy to MBA
students as well as senior marketers worldwide. Specific uses include:
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The latter part of a basic marketing course, such as marketing management and
marketing principles |
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Second level marketing courses, such as marketing strategy and advanced
marketing management
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Marketing or general management executive programs
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In any of these courses, Markstrat Online can be used on its own, or in
conjunction with lectures, readings and cases. It can be administered over
several weeks in a trimester or semester course, or concentrated over three
full days in a short executive program.
Likewise, decisions can be given as an assignment outside the classroom, or
group sessions may be planned during the regular teaching hours when the
instructor is available for interaction with the participants. To discuss your
specific education or training goals,
contact
us to speak to a StratX manager.