StratX Simulations

All the answers. All in one place.


From instructors and professors to students and executives, we receive queries about Markstrat Online all the time. For your convenience, we’ve listed many of their most frequently asked questions here.



Markstrat Online

If you don’t see your question listed, or if you require more information about a certain topic, contact us and we’ll reply as soon as possible. As new queries are received, we’ll update this page on a regular basis, so bookmark this page as a handy resource.

How do I get started with Markstrat Online?
As an instructor, the first thing to do is visit this website and click on the Registration button. You’ll be asked to complete a form with generic information such as name, address, etc. Once you’re registered, you can log in at any time to:
 
•   Download and Install the Markstrat Online software, plus other tools such as the "Industry Comparator" and Instructor's Guide
•   Create a course, or more than one if necessary
•   Create an industry, or more than one if necessary
•   Update your profile
•   Check that students registered
•  Send messages to students

I’m new to Markstrat Online. Is it easy to learn how to use?
StratX can help you become an expert in no time via our Instructor Training. It’s an excellent way to gain confidence, and the training itself is conducted via the Internet, which means you can participate without having to leave your home or office.

From a review of Markstrat Online content to tips on evaluating student performance and an understanding of the technology behind the simulation, a StratX trainer will take you through all the basics. All in two short hours.

To register for an upcoming session, visit our Instructor Training page or contact us for more information.

What are the differences between Markstrat Online and Markstrat3?
Markstrat Online includes all of the core fundamentals found in Markstrat3, such as the simulation scenarios, detailed charts and graphs, mathematical model and team decisions. What’s been added are a range of new features designed to provide more simplicity and control than ever before. If you have more questions about the difference, please contact us.

How much does Markstrat Online cost?
The Instructor software is absolutely free. There are no site licenses to sign. All an instructor has to do is register to begin using Markstrat Online at once. Each student will then have to purchase their own License which comes with the Student Handbook. You can even receive copies of the Student Handbook and Instructor’s Guide for review. For more details, including how to order Markstrat Online, click here.

What will my students learn from Markstrat Online?
Markstrat Online takes the marketer’s real world straight into the classroom. It’s the ultimate risk-free platform for testing theories and learning from mistakes. Because the simulation covers a period of years, students are forced to broaden their long-term focus, making Markstrat Online the only marketing simulation to combine tactical implementation with long-term strategy. Click here to learn more.

How can I use Markstrat Online in my class?
Markstrat Online was created to teach advanced marketing strategy to MBA students as well as senior marketers worldwide. Specific uses include:
 
•   The latter part of a basic marketing course, such as marketing management and marketing principles
•   Second level marketing courses, such as marketing strategy and advanced marketing management
•   Marketing or general management executive programs

In any of these courses, Markstrat Online can be used on its own, or in conjunction with lectures, readings and cases. It can be administered over several weeks in a trimester or semester course, or concentrated over three full days in a short executive program.

Likewise, decisions can be given as an assignment outside the classroom, or group sessions may be planned during the regular teaching hours when the instructor is available for interaction with the participants. To discuss your specific education or training goals, contact us to speak to a StratX manager.

Already using Markstrat Online? It’s easy to get more in-depth assistance. Access the Online Help section of your software for a range of practical support tools and advice.