StratX Simulations

Now available for your Classroom!

Blue Ocean Strategy Simulation

StratX delivers a powerful new strategy game: the Blue Ocean Strategy Simulation (BOSS). Based on the international best selling book Blue Ocean Strategy by INSEAD Professors W. Chan Kim and Renée Mauborgne, BOSS allows your course participants to practice and test Blue Ocean Strategy moves and provides them with a deeper understanding of what it takes to switch from a Red Ocean to a Blue Ocean strategic mindset.


With our famous Markstrat Online simulation dedicated to experienced marketers and MBA students, and our Markops Online simulation designed for entry-level and undergraduate operational marketers, StratX offers a range of innovative marketing and strategy simulations for every step of your course.


Flexible and fun, StratX Simulations are powerful, action-based learning tools. Try them!
  • About StratX
    StratX has been the world leader in simulations for more than 20 years.Find out how it all began.
  • Why Simulations
    StratX simulations are the ultimate risk-free platform for turning theory into action. Discover the advantages.
  • Choose your StratX simulation
    There's a StratX simulation for every type of marketing student and professional. Make an informed choice.
  • Who's using StratX simulations
    8 of the top 10 international business schools, and 25 of the top 30 in the US, use our simulations every day. See why you should join them.
  • Testimonials
    Customers around the world are making StratX simulations work for them. Read their reviews.
  • Contact StratX
    Our Licensing Managers are always available to offer you expert advice and assistance. Get in touch now.