For the first time, MBA students and professionals have a risk-free platform
for testing theories and decision-making skills. From competitive forces to the
effects of sales, distribution, R&D and advertising, every aspect is real.
Teams get their results at once, and use it to refine their decisions over
time. Nothing else provides such immediate feedback.
Working in groups of three to six participants, each team competes against each
other to successfully pilot their industrial company over a multi-year period.
The name of the game isn’t just tactics, but long-term strategy. Because
decisions are made over a six-to-twelve year period, teams are forced to not
only plan for short-term profits, but long-term objectives.
Since each team’s actions directly influence the market, competitive analysis
is a must. Competitor actions and reactions, new product launches, sales and
distribution strategies all define how teams manage their own product
portfolio, R&D projects, positioning, pricing and distribution channels.
The competition is real, but so is the teamwork. Participants not only learn
from the simulation, but from each other, keeping the level of enthusiasm high.
From the instructor’s perspective, integrating and administrating the
simulation couldn’t be easier. We’ll even provide
online instructor training that ensures total confidence in two short
hours. Find out
what Markstrat Online
covers. Then
contact us to
put Markstrat Online to work for you.