StratX Simulations
Simulations in the workplace

Learning on the job can be costly.

Whether you’re a young professional or a seasoned executive, the corporate world doesn’t forgive mistakes. Especially when the result of a poor marketing decision can cost millions.

Yet, like any other field, marketers learn the most when they’re given a chance to practice their skills. StratX online simulations offer the freedom to do that just. It’s a risk-free platform for testing theories and learning from mistakes. Every aspect is tailored to the challenges they face every day. The only difference is that no budgets or careers are on the line.

Whatever the experience of your professionals, StratX has a simulation to match. Entry-level marketers can gain vital experience in operational marketing via Markops Online. Through indirect competition against computer controlled firms, teams are asked to target segments, develop new products, make marketing mix decisions and more. Each is aimed at bolstering the skills essential to continued career growth.

Seasoned marketers require a longer term focus. So, we’ve developed a version of our Markstrat Online simulation that takes the challenge to a whole new level. Directly competing with other teams, participants take total charge of a company, using all of their marketing skills to the maximum. Whether creating a new market or further penetrating an existing one, both strategic and tactical abilities are required: R&D, finance, portfolio management, segmentation and positioning, as well as pricing, promotion and distribution.

Both simulations are flexible in scope and duration. Integration with current lesson plans and a variety of course design options are also standard, as is greater customization for Markstrat Online. StratX simulations also place a strong emphasis on teamwork. Teams not only help professionals learn from each other, but they create a far stronger sense of motivation.

With a variety of terms available, it’s never been more cost effective to make StratX part of your executive education. Compare them for yourself. Or visit our Markops Online or Markstrat Online sections to learn more about each

The world’s largest companies count on StratX to provide their professionals with the most tailored simulations in the industry. Here are just a few of the
customers we’re currently assisting.