• For Academic & Executive Education

For academic programs…

Theory is certainly important. But it’s how each student applies it that makes the real difference. All too often, students have to wait until their first job to get hands-on training. That’s a costly way to practice.

StratX online simulations bring the business world straight to your participants, offering the most realistic proving ground ever designed. From actual market conditions to changing market forces, our simulations mirror the competitive landscape to the last detail. Students apply decisions and see results at once. Nothing else translates ideas into results as quickly or accurately.

For MBA participants, our Markstrat simulation offers a comprehensive mix of marketing strategy and long-term planning. Through direct competition, participants pilot a company through a competitive landscape in which all of their skills are required. Whether creating a new market or further penetrating an existing one, both strategic and tactical abilities are required: R&D, finance, portfolio management, segmentation and positioning, as well as pricing, promotion and distribution.

With the Blue Ocean Strategy Simulation (BOSS), MBA participants experience how to Undergraduates require a different level of focus. So, with Markops Online , they can advance their operational marketing skills. Through indirect competition against computer controlled firms, teams experience the essential elements of marketing analysis and decision making, including pricing, production capacity and planning, promotion, trade marketing and channel management. It’s a rare chance for students to learn from challenges directly applicable to their first job.

For Executive education…

Whether you’re a young professional or a seasoned executive, the corporate world doesn’t forgive mistakes. Especially when the result of a poor marketing decision can cost millions.

Yet, like any other field, marketers learn the most when they’re given a chance to practice their skills. StratX simulations offer the freedom to do that just. It’s a risk-free platform for testing theories and learning from mistakes. Every aspect is tailored to the challenges they face every day. The only difference is that no budgets or careers are on the line.

Whatever the experience of your professionals, StratX has a simulation to match. From Entry-level to Seasoned marketers, StratX simulations has the one that would be right for your organization.

While both simulations can be adjusted to your needs, we offer a variety of course design options. Our simulations require a strong emphasis on teamwork. Teams not only help participants learn from each other, but they create far more motivation.

Now that our online simulations are available on a variety of terms, bringing the StratX difference into your world has never been easier. Compare them for yourself. Or visit our Markops Online or Markstrat sections to learn more about each

The world’s largest companies count on StratX to provide their professionals with the most tailored simulations in the industry. Here are just a few of the
customers we’re currently assisting.