Yet, like any other field, marketers learn the most when they’re given a chance
to practice their skills. StratX online simulations offer the freedom to do
that just. It’s a risk-free platform for testing theories and learning from
mistakes. Every aspect is tailored to the challenges they face every day. The
only difference is that no budgets or careers are on the line.
Whatever the experience of your professionals, StratX has a simulation to match.
Entry-level marketers can gain vital experience in operational marketing via
Markops Online. Through indirect competition against computer
controlled firms, teams are asked to target segments, develop new products,
make marketing mix decisions and more. Each is aimed at bolstering the skills
essential to continued career growth.
Seasoned marketers require a longer term focus. So, we’ve developed a version of
our Markstrat Online simulation that
takes the challenge to a whole new level. Directly competing with other teams,
participants take total charge of a company, using all of their marketing
skills to the maximum. Whether creating a new market or further penetrating an
existing one, both strategic and tactical abilities are required: R&D,
finance, portfolio management, segmentation and positioning, as well as
pricing, promotion and distribution.
Both simulations are flexible in scope and duration. Integration with current
lesson plans and a variety of course design options are also standard, as is
greater customization for Markstrat Online. StratX simulations also place a
strong emphasis on teamwork. Teams not only help professionals learn from each
other, but they create a far stronger sense of motivation.
With a variety of terms available, it’s never been more cost effective to make
StratX part of your executive education. Compare them
for yourself. Or visit our Markops Online
or Markstrat Online sections to learn
more about each