I've had students, usually Executive MBAs, come back years later
and say they find themselves using Markstrat terminology to argue
for actions within their own company. The simulation is so involving,
learning and long-lasting, they're seeing their own business and
marketing world through the Markstrat lens.
Prof. Bill Cron, Texas Christian University
Markstrat is simply the best simulation I've used in taking the
analytical and strategic thinking skills, as well as teamwork spirit,
of my MBA students and participants of executive education programs
a step further. It's the perfect tool for them to apply business
concepts in a highly competitive, but still risk-free, environment.
Prof. Paulo Sergio Quatiermeister, ESPM, Associado Escola
Superior de Propaganda e Marketing
I am teaching an Executive MBA Marketing Strategy course, with
a key component being Markstrat. The StratX technical support staff
has been extremely professional and patient in helping me and my
class understand both the fundamental philosophy and relevant strategies
of the simulation. Your support and guidance has enabled me to focus
on teaching Strategic Marketing using a very sophisticated and practical
hands-on approach.
Prof. Sandy Becker, Rutgers University, Graduate School
of Management