Giving MBA students and professionals the skills to improve their long term
focus is at the heart of Markstrat Online. While each team is responsible for
implementing tactics, the simulation itself covers a period of years, forcing
teams to look beyond immediate gain for each decision.
That means participants can accurately gauge the success or failure of their
strategies over time, making Markstrat Online a risk-free way to improve
skills, test alternatives and build confidence. The combination of strategic
long term focus and tactics is what sets Markstrat Online far apart from other
pedagogical methods.
Characteristics include:
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Strategic perspective. Markstrat Online is designed for
teaching strategic marketing concepts, as tactical decisions can’t be effective
without first defining explicit portfolio, market segmentation and product
strategies. Marketing mix decisions are always secondary to strategic ones. |
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Long-term perspective. Planning is essential in Markstrat
Online. Teams have long-term objectives and must develop and implement
strategies over a significant number of simulated years, usually from six to
twelve. |
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Real competition. Teams are in direct competition at every
point in the simulation. Detailed market and competitive data are available,
and analytical tools are provided to turn market research into actionable
information. |
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Solid theoretical foundations. Markstrat Online
incorporates the latest theories of market and competitive behavior. Its model
has been extensively tested by academics, students and executives in a wide
range of industries. |
Throughout Markstrat Online, teams are in charge of every decision, and have to
liaise with a number of departments, such as R&D, finance, HR, production,
distribution and market research. Teams will feel the full effect of market and
competitive factors. How they respond over time is key to the learning
experience.
Complete with a range of new ease and control features, Markstrat Online sets
an entirely new standard in marketing simulations. Learn more by taking our
interactive tour. Or
contact us
to discuss your own requirements in more detail.