• Why simulations

Nothing teaches like the real world.

 Why simulations

StratX simulations deliver a risk-free platform for implementing and testing ideas. No one gets fired and no real budgets are on the line. Yet, participants leave the experience with a more analytical way of thinking, and are more prepared for the real world by testing contingencies and scenarios in advance.

Our technology allows participants to develop a long-term perspective and learn how a decision made today will affect the company’s value in the years to come. Not just in theory, but through real market factors.

Operational decisions play a vital role in every StratX simulation. Participants control every aspect of how their plans are realized, and constantly refine their decisions based on actual market performance.

The StratX approach reinforces competitive thinking and market understanding. Each simulation clearly reflects the impact of a sudden competitive move or changing customer needs can have on a company, and encourages teams to look beyond their own corporate walls for insight and ideas.

Just as important, StratX simulations engage students and professionals on a more emotional level. The fast pace and hands-on experience create an intense energy, making participants eager to apply their new skills. It’s a lot of fun, but also hard work. Students and executives find the combination irresistible.

Within the classroom or as part of executive education, StratX has an online simulation tailored to provide the right experience.


More than 500,000 students and professionals worldwide have participated in StratX simulations so far.